London Eye
"The London Eye is a 443-foot tall observation wheel on the South Bank of the Thames, offering 360° views of London. Each rotation takes 30 minutes in enclosed glass capsules holding up to 25 people. Built for the millennium celebration in 2000, it was meant to be temporary but became one of London's most popular attractions."
Logistics
Expensive
Vibe
Modern, panoramic
Duration
1 hour (including queue)
Best For
Couples
The Backstory
Opened on December 31, 1999 (though technical problems delayed public opening to March 2000). It was the world's tallest Ferris wheel until 2006. Originally sponsored by British Airways, it's now owned by Merlin Entertainments. Over 3.5 million people ride it annually.
Local Secret
"Book tickets online weeks in advance to save 15-20%. Go at sunset for the best views and photos. Alternatively, get free panoramic views from Parliament Hill in Hampstead or the Sky Garden (free but requires advance booking)."